August 26, 2010


"Chego" is the Korean equivalent to the Japanese "umami," which roughly translates in English to bomb diggity.

Roy Choi has become somewhat of a celebrity here in LA, namely for this. But like the Kogi truck, where the novelty of bulgogi tacos and kimchi quesadillas wears off after a few bites, Chego does not live up to its namesake in my book. Oh, don't get me wrong; I still love Papi dearly, but his Chego menu left my tastebuds confused and disappointed.

Chego uses some great spices, herbs, and sauces, but the fighting combos were so overpowering and even intoxicating that I wasn't quite sure what I was eating. Also, the kurobuta wasn't just chubby; it was fatty. Maybe a bit too fatty for me (hm, oxymoron?). In any case, the one bite I had of the Steak in the Heart, though very heavily spiced and salted, was tasty and their logo of the old Asian man giving the thumbs up never fails to make me smile. Of course my company was absolutely fantastic too! ;)

Try this place later at night. Maybe then the comfort food bowl revolution will do its magic.

Chubby Pork Belly (kochujang-lacquered kurobuta, fried egg, pickled watermelon radishes, spinach, cilantro, cotijia, peanuts) - $8

Sour Cream Hen House (grilled chicken, fried egg, Chinese broccoli, sour cream sambal, Thai basil, red jalapeno, sesame seed) - $7

Steak in the Heart (prime rib on grilled ciabatta, seared onions, roasted garlic butter, cheese green sauce) - $8

Ooey Gooey Fries (fries, sour cream sambal, monterey jack, cheddar, cotija, chillis, cilantro, pickled garlic) - $5

All photos provided by CNC's phone because yours truly forgot her camera at home! (I know, and I call myself a food blogger?! True amateur).

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cuisine: Korean/ Asian fusion
location: Palms, CA
hours: T-Sat: 5:30 - 11:30pm
website: { Chegoyelp }
attire: Casual
parking: lot (free)
note: Located in an unassuming mini mall just south of the 10 freeway.
reviews: thirsty pig; LA Weekly; deep end dining;
grub street